CRM Manager - Braze
K Health
Who we are:
Founded in 2016, K Health's mission is to deliver accessible, high-quality healthcare at scale. As a leading clinical AI company in primary care, K Health has developed a suite of clinical AI agents that enhance provider efficiency and improve patient outcomes. K Health's virtual primary care platform is enhanced by an AI copilot to complete the initial patient intake, summarizing relevant history from the EMR, and generating “the perfect note” to reduce the time providers spend on basic data collection and non-clinical tasks. Unlike other virtual medicine companies, K Health delivers comprehensive, longitudinal primary care in a virtual setting, enabling our clinicians to be true primary care providers without sacrificing scope of practice or continuity of care.
As a venture-backed startup trusted with nearly $400 million in funding and a $900 million valuation as of July 2024, K Health is well-positioned for sustained future growth. We are expanding our partnerships with major health systems (Cedars-Sinai, Hackensack Meridian Health, Hartford HealthCare), enhancing accessibility and quality of care by pairing people with technology. Our providers are credentialed at these renowned academic health systems and adhere to their clinical guidelines, ensuring patient-first, evidence-based care. Fully integrated into Epic, our AI platform enables K Health to operate as an extension of existing healthcare systems, benefiting from a built-in network of specialists and social services to seamlessly serve patients within those communities. Our unique care delivery model enables our providers to deliver the same high-quality, accessible care to a mixed-payer population, including those with commercial insurance, Medicare, and Medicaid.
Join us in our mission to deliver smarter, simpler healthcare of the future - today!
About the role:
We are looking for an analytical and results-driven CRM Manager to join our dynamic Product team. You will own executing and optimizing CRM flows to convert leads and educate existing patients about our services. The ideal candidate will have a strong track record of hitting business goals by deeply understanding how to effectively message to key cohorts.
Must be in NYC or willing to relocate to operate from the office 4 times a week.
What you will do:
- Own strategy and execution on CRM automations and campaigns, including creative development and testing across email, SMS, push notifications, and in-app content
- Define and execute on audience segmentation strategies to enhance patient experience and creative messaging
- Partner closely with Data team to measure effectiveness across tactics and find opportunities to improve efficiency and/or scale
- Create benchmarks and analyze campaign results to determine testing roadmap
- Work closely with Product and Engineering teams to ensure patients are receiving important information as we evolve our products and services
- Communicate key marketing initiatives and results to broader team and key external partners
What we're looking for:
- 4+ years of experience in CRM / lifecycle marketing in fast-paced environments with experience executing in Braze preferred
- Demonstrated ability to hit business growth goals through strategic cohorting and insights-driven creative messaging and testing
- Data and results-driven with strong ability to tell a story using data insights and performance results
- Excellent problem-solving skills with track record of using data-driven approaches to solve complex business problems
- Strong communication skills and experience working cross-functionally with internal creative, data, and product teams and external partners
- Desire to stay abreast of current CRM and broader marketing trends and best practices
- Highly motivated, detail-oriented, and a team player
Benefits & Perks: #LI-Hybrid
- Hybrid work schedule with weekly lunches and stocked fridges
- Monthly social committees for company events
- 18 vacation days, 9 company holidays, 5 sick days, and 2 personal days
- Stock options for every full-time employee
- Paid parental leave
- 401k benefit
- Commuter Benefits
- Competitive health, dental, and vision insurance options
We offer competitive compensation packages based on industry benchmarks for function, level, and geographic location. Offer amounts are determined by multiple factors such as a candidate's experience and expertise.
We are proud to be an Equal Opportunity Employer and consider applicants for employment regardless of race, ethnicity, religion, color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, sexual orientation, pregnancy, childbirth and breastfeeding, age, citizenship, military or veteran status, or any other class protected by applicable federal, state, and local laws. We’re deeply committed to building teams as diverse as the patients we serve and strive to cultivate an environment where everyone can bring their most authentic self to work. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our users.
We are committed to maintaining the integrity of our hiring process and ensuring a safe environment for all candidates. All communication for job offers from K Health will come from email addresses ending in @khealth.com. K Health will never ask you to provide financial information about yourself during the recruitment process. We will never use personal email accounts or other domains for official correspondence. Our official job postings are only listed on our official website and reputable job boards. Be cautious of job offers from sources other than these platforms.