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Director, Growth Marketing

Thirty Madison

Thirty Madison

Marketing & Communications, Sales & Business Development
United States
Posted on Saturday, May 4, 2024

The Director of Growth Marketing for Nurx is a key leadership role within the Marketing team and the Nurx business. You will lead the customer acquisition and growth functions for our Mental Health, Anti-Aging, Women’s Hair Loss and Eyelash Growth. You’ll drive new customer revenue growth by testing and scaling digital and offline acquisition channels, establishing A/B testing and experimentation best practices, and optimizing the marketing mix for maximum return on investment. You’ll also be lead 1-2 growth marketers and will need to continue to build, uplevel, and retain a high-performing team.

This position requires a keen combination of creativity, an outstanding analytical and strategic mindset, and strong leadership abilities to unlock the next stage of growth for Nurx. The right candidate knows how to deploy paid media best practices to drive paid channel efficiency, lead generation, and purchases, while also leveraging the power of brand and organic marketing to grow. Given the scale and impact of marketing within the organization, you will drive impact across Thirty Madison businesses and functions. Above all, you embody the Thirty Madison mission of providing access to healthcare for all who suffer from chronic conditions.

This role will report into the VP of Marketing.

Comp | Perks | Benefits

  • The base pay range for this position is $156,800 - $190,000 per year.**
  • Annual Incentive Plan + Stock Option Package
  • Robust and affordable Medical, Dental, and Vision plan options
  • 401(k) with a match, commuter benefits, and FSA
  • Annual $750 vacation stipend and $500 happiness stipend
  • Flexible time off policy

**Base pay offered may vary depending on job-related knowledge, skills, and experience. An annual incentive plan and stock options may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered.

What you get to do every day

  • Oversee the customer acquisition and growth experimentation functions for our Mental Health and Anti-aging service lines to deliver on new customer revenue targets as well as develop the growth marketing strategy and define KPIs and success metrics
  • Ownership of a $XXM marketing budget and offline channels including Facebook, TikTok, TV, Influencer, SEM, Affiliate, and more; develop and test into new successful channels that can scale
  • Partner with internal and external creative teams to produce winning marketing assets that improve performance on paid social, TV, and YouTube
  • Help other growth leads evolve our attribution model with the data team to better optimize the marketing mix and return on investment of each channel; work on continuously improving our analytics in an ever-changing environment
  • Track relevant market conditions and competitive trends, using insights to shape future plans
  • Partner with the Lifecycle team to drive customer acquisition through activation and CRM efforts; work on understanding the full customer journey to maximize LTV of new customers
  • Partner with the Brand team to develop a best-in-class brand experience and strategy; leverage OOH, TV, and other brand channels to drive awareness
  • Create testing strategy and framework across Growth channels; partner with Product to develop A/B testing strategies on the website and customer funnel
  • Collaborate with the Nurx’s Strategy team and other key cross-functional leaders to deliver on key strategic initiatives
  • Lead, manage, and uplevel a small team of growth marketers
  • Build a true growth-first mentality within Thirty Madison as a whole

What you bring to the role

  • 7-8+ years of direct experience in acquisition, growth, or other related functions. Have previously owned the customer funnel from visit to purchase with experience operating across multiple channels
  • Experience managing multi-million dollar marketing budgets and deploying it effectively to deliver against KPIs
  • Management experience leading teams across different functions within Growth. Proven track record of developing and retaining talent
  • Ability to drive internal and external creative teams to develop impactful creative that delivers on ROI while bringing in our Brand
  • Keen interest in how brands build awareness with customers, deliver highly efficient customer acquisition and measure performance in the consumer facing digital world
  • Experience working with finance and leadership teams on the P&L and other financial business metrics
  • Expertise in analytics, testing methods (e.g. incrementality tests, A/B tests) and experience using BI tools including Looker, Tableau, Google Analytics or any other web analytics platforms
  • Experience with working in DTC, retail, or subscription companies; bonus for experience in digital health
  • Genuine curiosity about healthcare, chronic conditions

U.S. Applicants Only

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Thirty Madison we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions. Contact us at recruiting@thirtymadison.com to request accommodation.

About Thirty Madison

Thirty Madison is a family of specialized healthcare brands devoted to creating exceptional outcomes for all. Each of its specialized brands is focused on a specific ongoing condition, and thoughtfully designed to support the unique needs of its community with personalized treatments and care; with Keeps for men's hair loss, Cove for migraine, Facet for skin conditions, and NURX for sexual health. With empathy at the heart of its innovation, its proprietary care model empowers hundreds of thousands of people with ongoing conditions with the accessible, effective treatments across a lifetime of care. In just four years, we’ve built a number of brands and are continuing to grow rapidly, recently raised a $140m Series C, and are backed by some of the best healthcare and consumer investors, including HealthQuest Capital, Mousse Partners, Bracket Capital, Polaris Partners, Johnson & Johnson, Maveron, Northzone, among others.

We are honored to become Great Place to Work certified and be included on BuiltIn's 2021 list of Best Places To Work in New York City, and Best Midsize Companies To Work For. We've also been recognized by Forbes' Best Startup Employers, being named as one of America's Best Places to Work 2022. This recognition is a true testament to our hardworking team and company culture. As we continue to grow, we pride ourselves on finding passionate individuals who truly embody our core values and mission each and every day. Learn more at ThirtyMadison.com.

*This employer participates in E-Verify and will provide the federal government with your I-9 Form information to confirm that you are authorized to work in the U.S.*

*Please be aware that there are fraudulent entities who are falsely claiming to be or represent Thirty Madison in order to solicit sensitive personal information or payment. Thirty Madison is not in any way associated with these entities or practices. The safety and integrity of those seeking employment with us is of the utmost importance and we actively work with our legal and security teams to prevent future incidents.

Thirty Madison will never ask for sensitive information or payment when engaging with job seekers. The entities use many methods to perpetuate these scams, including but not limited to: participating in a text-only interview, using Thirty Madison’s trademarks on their correspondence, or providing you with a seemingly legitimate offer letter. If you suspect you are a victim of this scamming, we encourage you to cease further contact and report the crime to The Federal Trade Commission.