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Head of Corporate Marketing

AI21 Labs

AI21 Labs

Marketing & Communications
Tel Aviv-Yafo, Israel
Posted on Friday, May 31, 2024

Head of Corporate Marketing

  • Marketing
  • Tel Aviv, Israel
  • Full-time


In this role, you will spearhead our corporate marketing activities, driving strategic initiatives to enhance brand visibility, develop our unique voice, deliver market recognition and align marketing efforts with business objectives. As a key member of the marketing management, you will play a pivotal role in strategic decision-making and contribute to our global growth initiatives.

Role and Responsibilities

  • Develop and execute comprehensive branding strategies that align with business objectives in the competitive AI market focused on B2B enterprise and developers community.
  • Lead and mentor a high-performing team of marketing professionals, fostering a culture of innovation, collaboration, and accountability.
  • Provide strategic guidance on market positioning, product differentiation, and competitive analysis.
  • Manage content and PR activities to build brand awareness.
  • Build and maintain our social presence for corporate and executives.
  • Lead product marketing, customer communication, and PLG projects.
  • Impact market analysts relations and 3rd party evaluations.
  • Collaborate closely with senior leadership to ensure alignment with business KPIs.


  • 7+ years of progressive experience in corporate marketing roles, demonstrating expertise in strategic planning, team leadership, and campaign execution.
  • At least 1 year of proven managerial experience.
  • Proven track record of delivering measurable results in fast-paced, dynamic environments.
  • Exceptional English communication skills, with the ability to convey complex ideas clearly and persuasively.
  • Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
  • Experience collaborating with cross-functional teams and senior executives to achieve business objectives.

About Us

AI21 Labs was co-founded by AI luminaries and serial entrepreneurs Prof. Amnon Shashua (Hebrew U, Mobileye), Prof. Yoav Shoham (Stanford, Google), and Ori Goshen (8200, Crowdx). The company is set to reimagine the way we interact with text, making reading and writing an AI-first experience. It is also one of the world's leading NLP research labs, conducting basic research in the field and publishing award winning papers in the prominent AI conferences. The company’s first product is Wordtune, a writing companion designed to reduce the gap between our thoughts and what we end up writing. It introduces a new writing paradigm, where humans and machines work iteratively together to shape ideas into words.