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B2B Content Marketing Writer

AI21 Labs

AI21 Labs

Marketing & Communications
Tel Aviv-Yafo, Israel
Posted on Thursday, March 21, 2024

B2B Content Marketing Writer

  • Marketing
  • Tel Aviv, Israel
  • Mid-Senior
  • Full-time


The B2B marketing team at AI21 is at the center of our strategic efforts to scale our enterprise first generative AI business. The B2B marketing team is focused on supporting a global sales and alliances organization and in advancing company goals around increasing brand awareness, supporting a content-focused demand generation engine, and driving meaningful influence on moving leads down the sales funnel.

The B2B content marketing writer will be responsible for working closely with our sales, alliances, and design team to build impactful content across the sales funnel (top, middle, bottom). This is a demanding role that requires the ability to work efficiently, juggle multiple projects at once, and have a deep understanding of generative AI technologies and the broader ecosystem.

Role and Responsibilities

  • Develop and execute on content that supports the global business organization in helping to further their revenue goals.
  • Fully own multiple content deliverables at once from ideation through design to delivery to the internal stakeholders. Content can include sales decks, one pagers, educational videos, thought leadership blogs, and white papers.
  • Generate long and short form content at a highly efficient pace (multiple deliverables per week)
  • Help to define the long-term content marketing strategy for the B2B marketing team.


  • Native English speaker
  • Experience on a marketing team at technical B2B company
  • At least 5 years of experience writing content, preferably in tech/SaaS settings.
  • A true passion for writing and editing
  • Understanding and excitement about the generative AI space
  • Self-starter, able to find opportunities, take initiative and own projects from start to finish
  • Please provide writing samples with your resume.

About Us

AI21 Labs is a first mover generative AI company co-founded by AI luminaries and serial entrepreneurs Prof. Amnon Shashua (Hebrew U, Mobileye), Prof. Yoav Shoham (Stanford, Google), and Ori Goshen (8200, Crowdx) with the mission to empower businesses with state-of-the-art LLMs and AI applications.

Knowing that no single LLM can be the best at all tasks, AI21 has developed new types of hyper focused language models that each excel at a specific capability. In November 2023 AI21 Labs closed an oversubscribed Series C funding of $208 million at a valuation of $1.4 billion, which included investments from Google, Nvidia, Intel Capital, and Comcast Ventures. AI21 was among the first companies to bring generative AI to the masses and in addition to its enterprise solutions it also offers a popular application - Wordtune, used by millions of professionals.